Yuccies [Young Urban Creatives] are the cultural offspring of yuppies and hipsters. We’re intent on being successful like yuppies and creative like hipsters. We define ourselves by our purchases, just like both cohorts, sure. But not by price or taste level; we identify by price and taste level: $80 sweatpants, $16 six-packs of craft beer, trips to Charleston, Austin and Portland. How much it costs (high or low) is immaterial if the material bought validates our intellect.
We’re a big part of the reason that 43% of every millennial food dollar is spent in restaurants, instead of at home. After all, what product is more fraught with the politics of money and creativity than dinner? It’s gotta be Instagrammed.
You cross the yuppie’s new money thirst for yachts and recognition with the hipster’s anti-ambition, smoke-laced individualism, sprinkle on a dose of millennial entitlement, and the yuccie is what you get.